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Cannabis Brand FOCUS: LucidMood

LucidMood

Why We Love Them:
From the packaging to the pitch,
they know what they’re doing.

Price Range $40-50
0-25K   Pounds
     $0.72
Women and Men, All Us
Availability California and Co
Ownership Status Private

Our Rating: 8.3 / 10

Sell the feeling, not the product.
Associating moods with the product formulation is a smart, clever way of communicating complicated information in a clear message. First-time consumers will likely be drawn to the different product types. Using words such as “Loving,” “Luscious,” or “Lively” is also a great way to build anticipation of the product and explain how it may effect you without accidentally making any medical claims.

LucidMood crushes

LucidMood crushes this by calling out any concerns or doubts. “Formulated with love by some of the biggest science geeks in the industry, we marry cannabis and science to create products that work precisely with your body and mind to deliver just the right sensation. LucidMood has continually refined their products to what they are today – designer highs for everyone – even the skeptics

Visit LucidMood at lucidmood.net

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Brand FOCUS: Her Highness

Brand FOCUS: HER HIGHNESS

Why we Love them: Their gaudy luxe theme is great at drawing in lovers of kitsch.
Why we docked stars:
The brand consistency in packaging could use some work.

Don’t be afraid to do something different.
When creating your brand, it’s easy to slip into the trap of thinking that, in order to express the quality of your product, you need to take a clinical approach. In reality, the exact opposite is true. Studies have shown that brand personality plays a huge role in people’s purchasing decisions, and the Japanese Psychological Research journal reported that “the attractiveness of the brand personality directly affects positive word-of-mouth reports and indirectly affects brand loyalty.”9 While we’re not urging you to completely ditch your sense of professionalism, crafting a quirky brand image à la Her Highness, or conversely, creating one riddled with exclusivity (think Rolex), can help form a brand personality that lets you stand out.

Her Highness a luxury cannabinoid brand

Andy Warhol meets the Monte Carlo in Her Highness, a luxury cannabinoid brand that offers a variety of luxury THC and CBD goods. After seeing so many luxury cannabinoid companies offering products made for the most discerning connoisseurs, Her Highness turns this approach on its head. The unwavering dedication to queens and priestesses, alongside their delightfully gaudy gold packaging and bold red lip logo, creates an ironically pretentious brand that comforts customers rather than repels them.

Gone is the stuffy, high-end cannabinoid company that houses its allure in its seriousness and formulaic approach to self-care. In its place is your good time gal, Her Highness interested in making quality cannabinoid consumption a fun process with no limits on when, how, or why

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Brand FOCUS: PLATINUM VAPE

PLATINUM VAPE

Why we Love them: Their bright colors and fun, easy visuals make Platinum hard not to like.
Why we docked stars: The gummies are the only product that explore the possibilities of their branding.

Sometimes it pays to be boring.

Boring is good. Boring is the comfort you find in your standard Sunday routine, the no-thought-required way you do your hair, and the same playlist you always use whenever you clean your house. In a world of products that constantly strive to beguile you with flash, unexciting brands can provide a welcome reprieve. Though there’s no right or wrong answer, next time you’re contemplating which direction your brand should take, think about what category you align with most: the trendy, or the reliable?

Simple, professional, and clean – that’s where Platinum comes in. Unfussy and containing no bold personality, this brand is much like your mom’s chicken soup; you may branch out from time to time and try some fancier, new versions, but at the end of the day, when you want something that hits the spot with no muss or fuss, you’ll go back to the original. Though they haven’t reinvented the wheel when it comes to design or packaging, Platinum’s run-of-the-mill style is comforting to those looking for a reliable product. While it’s true that wildly unique visuals are a great way to draw in users who want to try something new, a large portion of the cannabinoid market is morphing into one that wants to get their high in a consistent and reliable way. Platinum isn’t trying to compete with the flashy brands that market themselves with all the bells and whistles – they’re just waiting until you get bored of them and decide to come back home.

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Join the 1,512 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space! If you have found value in our insights please share this with another canna-curious individual to grow the revolution!

Each month we spend hours analyzing market research, data trends and private conservations to will keep you in front of the ever-evolving cannabinoid industry. Read the entire June Report here

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The article below is an excerpt from the Monthly Playbook.

Brand Spotlight: KIVA July 2021 Monthly Playbook

Why we Love them: The more brands, the more fun! Kiva’s product lines are clear and attractive.

Why we docked stars: We can’t come up with anything!

Divide and conquer.

It’s easy to get overwhelmed when one company is offering a sea of products, even if all the products are slightly different. Think about Coca-Cola; imagine the confusion and buyers’ hesitation if all the brands underneath their umbrella, ones like Dasani, Minute Maid, and Vitamin Water, were instead branded as Coca-Cola. The overlap in packaging, coloring, and stylistic elements would make the decision-making process a nightmare. Kiva has recognized what many other cannabinoid companies have not, which is that related diversification of a brand is key to ensuring that customers aren’t bombarded by too many choices.

With a variety of branding styles and delicious flavors, Kiva Confections offers an array of cannabinoid infused sweets that appeal to every user. From mints to chocolate, from gummies to almond bites, Kiva has curated unique sub-brands with varying target markets, visuals and flavor profiles to segment product offerings. For the daring flavor enthusiasts looking for a strong high, there’s the Lost Farm chews and gummies, and for those that want something refreshing yet balancing, the Petra mints offer the perfect solution. There’s also Terra, the brand that exclusively offers savory chocolate bites, and Kiva’s own house brand that caters to those looking for cannabis-infused chocolate bars. While each new product occupies a unique space in the market, the small Kiva logo found on the packaging of each sub-brand promises loyal Kiva consumers the same quality product.

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From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!