logo

Join the others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space! If you have found value in our insights please share this with another canna-curious individual to grow the revolution!

Please note this is part of our Monthly Playbook. If you would like to read the entire Monthly Playbook you can sign up here

Brand FOCUS: Her Highness

Brand FOCUS: HER HIGHNESS

Why we Love them: Their gaudy luxe theme is great at drawing in lovers of kitsch.
Why we docked stars:
The brand consistency in packaging could use some work.

Don’t be afraid to do something different.
When creating your brand, it’s easy to slip into the trap of thinking that, in order to express the quality of your product, you need to take a clinical approach. In reality, the exact opposite is true. Studies have shown that brand personality plays a huge role in people’s purchasing decisions, and the Japanese Psychological Research journal reported that “the attractiveness of the brand personality directly affects positive word-of-mouth reports and indirectly affects brand loyalty.”9 While we’re not urging you to completely ditch your sense of professionalism, crafting a quirky brand image à la Her Highness, or conversely, creating one riddled with exclusivity (think Rolex), can help form a brand personality that lets you stand out.

Her Highness a luxury cannabinoid brand

Andy Warhol meets the Monte Carlo in Her Highness, a luxury cannabinoid brand that offers a variety of luxury THC and CBD goods. After seeing so many luxury cannabinoid companies offering products made for the most discerning connoisseurs, Her Highness turns this approach on its head. The unwavering dedication to queens and priestesses, alongside their delightfully gaudy gold packaging and bold red lip logo, creates an ironically pretentious brand that comforts customers rather than repels them.

Gone is the stuffy, high-end cannabinoid company that houses its allure in its seriousness and formulaic approach to self-care. In its place is your good time gal, Her Highness interested in making quality cannabinoid consumption a fun process with no limits on when, how, or why

laptop-img
Get In touch With Us

Action-Oriented problem solvers ready to go

One Report Once a Month Everything you Need to know

From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!

logo

Brand FOCUS: PLATINUM VAPE

PLATINUM VAPE

Why we Love them: Their bright colors and fun, easy visuals make Platinum hard not to like.
Why we docked stars: The gummies are the only product that explore the possibilities of their branding.

Sometimes it pays to be boring.

Boring is good. Boring is the comfort you find in your standard Sunday routine, the no-thought-required way you do your hair, and the same playlist you always use whenever you clean your house. In a world of products that constantly strive to beguile you with flash, unexciting brands can provide a welcome reprieve. Though there’s no right or wrong answer, next time you’re contemplating which direction your brand should take, think about what category you align with most: the trendy, or the reliable?

Simple, professional, and clean – that’s where Platinum comes in. Unfussy and containing no bold personality, this brand is much like your mom’s chicken soup; you may branch out from time to time and try some fancier, new versions, but at the end of the day, when you want something that hits the spot with no muss or fuss, you’ll go back to the original. Though they haven’t reinvented the wheel when it comes to design or packaging, Platinum’s run-of-the-mill style is comforting to those looking for a reliable product. While it’s true that wildly unique visuals are a great way to draw in users who want to try something new, a large portion of the cannabinoid market is morphing into one that wants to get their high in a consistent and reliable way. Platinum isn’t trying to compete with the flashy brands that market themselves with all the bells and whistles – they’re just waiting until you get bored of them and decide to come back home.

laptop-img
Get In touch With Us

Action-Oriented problem solvers ready to go

One Report Once a Month Everything you Need to know

From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!