The NBA reportedly plans to remove marijuana from its list of banned substances for players and allow them to invest in and promote cannabis companies. This policy change comes as part of the new seven-year collective bargaining agreement, which is also expected to eliminate drug testing requirements for marijuana. This decision would make the NBA particularly progressive on the issue, as other leagues like MLB have only allowed sponsorships with CBD businesses. NBA Commissioner Adam Silver had previously indicated that the league’s temporary cannabis policies could become permanent. While other sports organizations, such as UFC and NFL, have relaxed rules around cannabinoids, the NBA’s policy appears more comprehensive.

Bryan Fields, Eighth Revolution

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How Dre thinks about creating perfect items and drawing inspiration from U2’s Bono

We always try to make the perfect thing, and you have to present [the consumer with] something great [that ]you would use yourself [and] would like. At my last startup, Bono was on the advisory board, and I had this meeting with Bono, and I had this dinner with him. […] He said basically, at some point, he stopped asking other people’s opinions about his music. He said if he likes it, then that’s enough for him and for the band. And he said, statistically, if he likes it, millions of people out there will also like it, but there will be millions as well who don’t connect to it. […] But when it’s good for me [and] the team, and good for the consumers we are testing it with, then it’s good for everybody.

Getting consumers to feel something different or the urge to try something different

People want every day—they want something new, even if it’s the same strain, if it’s in a different packaging if it’s red and not blue, then we say that could be different. It could be the same stuff, but it feels different. Even if it’s in a different bag, like, it feels different. All this plays into it.

Are you with great friends? Are you with some people you don’t know? Are you in a restaurant? Are you doing it illegally on a plane? It’s always something different. A different experience, right? So, this new brand is ready for that, and the most important thing, it doesn’t take itself so seriously like the others. It’s just liberating and in all aspects of it as well. And this, it’s a lifestyle brand, really, but it’s all about what’s in the back and not what’s on the back.

Andreas Neumann,
Chief Creative Director at Jushi

Drawing on inspiration from previous roles and getting fit to be in cannabis

I’m like a method actor in this business; like, I have to be, I have to become it. When I do a documentary, I become the person. When I shoot rock and roll, I become part of a band. I become it.

In cannabis, […] from the first day I was involved, I said I have to try every product out there. I have to know what this is about. […] I cannot do this during the day, but every night since then? Every night, I’m consuming.

I’ve learned so much about products because, as you know, it’s not as easy as trying [something] once and then knowing what it is. It’s a kind of journey. You maybe start out with vape, then you go to gummies, and you come back to flower. Then, you enjoy really flower, and then you maybe get even into concentrate, and then, you [go] back to the gummy.

Dime

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As you leave the garden, your curiosity about terpenes is sparked. You realize that the captivating scents you experienced don’t just come from cannabis plants but from a variety of other plants as well. You embark on a journey to explore the fascinating world of terpenes and their role in nature.

Terpenes are not exclusive to cannabis plants; they can also be found in a wide range of other plants. They serve various purposes in these plants, such as attracting pollinators, deterring pests, and protecting against environmental stressors.

Imagine wandering through a vibrant, aromatic garden filled with plants that boast an array of colors and scents. You feel a sense of serenity wash over you as you take in the sweet, earthy, and fruity aromas surrounding you. As you stroll along, you come across a section filled with cannabis plants, each with a distinct fragrance contributing to the garden’s enchanting atmosphere. Intrigued, you stop to appreciate the uniqueness of each plant’s aroma and ponder the secrets behind their captivating scents.

Terpenes are a large group of natural compounds found in plants, including cannabis. They help create the fantastic smells and flavors we experience in many plants. There are different types of terpenes, but the ones most important to cannabis are called monoterpenes and sesquiterpenes.

As you explore the garden, you pick a ripe, juicy mango from a nearby tree, savoring its sweet, tropical scent. You then stroll through a grove of pine trees, inhaling the refreshing, crisp aroma that fills the air. These delightful fragrances, created by the terpenes myrcene and pinene, are also part of the unique and alluring scents you encounter in cannabis plants.

Monoterpenes are the simplest kind of terpenes. They create strong, fresh smells in many plants, including cannabis. Some examples of monoterpenes are myrcene, limonene, and pinene. Because they are small, monoterpenes can easily get into our cells and interact with our bodies. This means they might have various health benefits, like helping with inflammation, pain relief, and anxiety.

Venturing into a dense forest, you find yourself surrounded by towering conifer trees. The fresh, resinous scent that fills the air is primarily due to the presence of the terpene pinene. Pinene not only contributes to the enticing aroma but also helps protect the trees from fungal and bacterial infections.

As you continue exploring the garden, you come across a spice garden filled with cinnamon and black pepper plants. The warm, spicy scent of cinnamon and the sharp, invigorating aroma of black pepper capture your attention. The terpene caryophyllene is responsible for these enticing fragrances and offers potential health benefits related to inflammation and immune function.

As you continue your journey, you stumble upon a field of wildflowers, each with its own unique scent profile. You can’t help but notice the harmonious balance of nature at work, where terpenes serve as the key ingredient that connects plants to their environment and helps them thrive.

Terpenes also play a role in the way plants communicate with one another. Some plants release certain terpenes into the air when they are damaged or under stress, which can act as a signal to nearby plants to activate their defense mechanisms.

In a lavender field, you find the terpene linalool emitting a calming, floral scent that is often used in aromatherapy to help people relax and reduce anxiety. In the plant itself, linalool helps attract pollinators while repelling harmful insects and pests.

As the sun begins to set, you take one last look at the garden, marveling at the intricate tapestry of scents and flavors woven by nature. You leave with a newfound appreciation for the mysterious world of terpenes and their potential to enhance our lives through their captivating aromas and potential health benefits.

In summary, terpenes are a diverse group of natural compounds found in many plants, including cannabis. They create the unique scents and flavors we experience and serve various important functions, such as attracting pollinators, repelling pests, protecting against environmental stress, and facilitating communication between plants. This rich diversity of terpenes not only contributes to the incredible scents and flavors we enjoy in nature but also provides valuable insights into the complex world of plant ecology. Moreover, research suggests that terpenes might also have health benefits.

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In September 2021 German voters elevated a coalition of three political parties, colloquially known as the Stop Light Coalition, into power in Berlin. They were elected by voters to implement a wide range of progressive issues. Included among them was creating Europe’s first legal recreational cannabis market. Cannabis activists, businesses, and aspiring entrepreneurs have been fixated on Germany ever since. With good reason. A wealthy population of 84 million and a leader in the EU with the largest medical cannabis market in Europe. A multi-billion-dollar market rivaling California was just a few years away. Pitchdecks were created, business plans developed, and deals were made. Breadcrumbs from politicians and political insiders suggested the Coalition would propose legislation that would create a market similar in structure and intent to Canada. Not ideal but not bad either.

This all changed in late March when word began to get out that the Coalition was toning down its plans for cannabis quite dramatically. An official announcement in early April revealed a plan more in line with Malta or Catalonia than Canada.

Instead of a nationwide commercial market, the coalition draft legislation sets up:

  • Non-profit social clubs that can grow and sell for up to 500 registered members;
  • Personal possession of 25 grams of cannabis will become legal;
  • Home grow of 3 plants;
  • A Swiss-style experiment with a licensed store able to sell to a limited number of consumers to be trialed in some cities;

Why the sudden change of heart? The reason cited most often are international treaty obligations and pushback from the European Commission. Some even cite the failures of the California recreational market.

But it’s not Brussels or California that’s made the coalition change their tune. All politics is local they say and that’s true in Germany as anywhere else. The Coalition is facing discontent and a surge in the polls for the conservative opposition. Opinion polls are favorable to cannabis legalization but not overwhelming as in the US.

Just as politics, personal agendas, and issues completely unrelated to cannabis derail Congressional legislation like SAFE Banking in the US so too does Germany. Canada and Uruguay have navigated UN Treaties and Germany as its most important member could have pushed the EU Commission into accepting a broader, more ambitious plan.

Regardless of your opinion on the new legislation, it’s a major step forward for cannabis reform in the EU’s biggest and most powerful country. Just as California led the nation in the early Prop. 215 days with a non-profit model Germany can still lead the EU to brighter days for cannabis consumers and eventually businesses.

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Editors’ Note: This is an excerpt from our Monthly Playbook. If you would like to read the full monthly playbook and join the thousands of others you can sign up below.

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