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Cannabis Brand FOCUS: LucidMood

LucidMood

Why We Love Them:
From the packaging to the pitch,
they know what they’re doing.

Price Range $40-50
0-25K   Pounds
     $0.72
Women and Men, All Us
Availability California and Co
Ownership Status Private

Our Rating: 8.3 / 10

Sell the feeling, not the product.
Associating moods with the product formulation is a smart, clever way of communicating complicated information in a clear message. First-time consumers will likely be drawn to the different product types. Using words such as “Loving,” “Luscious,” or “Lively” is also a great way to build anticipation of the product and explain how it may effect you without accidentally making any medical claims.

LucidMood crushes

LucidMood crushes this by calling out any concerns or doubts. “Formulated with love by some of the biggest science geeks in the industry, we marry cannabis and science to create products that work precisely with your body and mind to deliver just the right sensation. LucidMood has continually refined their products to what they are today – designer highs for everyone – even the skeptics

Visit LucidMood at lucidmood.net

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Patience in Cannabis breed Opportunies

Another month in the books and progress continues on all fronts. It wouldn’t be possible to summarize the current state of the industry without mentioning the Schumer draft of a mega bill which was recently introduced. While many have dissected the draft and discussed ad nauseum the positives and negatives, we’ll take a reoccurring theme for this monthly piece forward. The introduction of the bill shows the magnitude of the numerous issues Congress must address but these are necessary steps to unleash the industry.

Opportunities such as the cannabis industry require a strong mental fortitude to continue to paddle against the flow, time and time again

Identify Opportunities

While I’m optimistic, I’ve recently found myself becoming impatient. Is it possible, given the speed of the industry, that we’ve normalized this fast-paced train? Is it possible for any reduction in speed of the freight train that is cannabis that will not make me and others like myself feel frustrated or impatient? Recently, we found ourselves in a conversation with a well-known company that does NOT have any immediate channels into the cannabis industry.

We’ve been helping them identify opportunities and entry point strategies so they can position themselves for success. What caught me off guard was their collective negativity of the bill and the hesitation to proceed into the space. Opportunities such as the cannabis industry require a strong mental fortitude to continue to paddle against the flow time and time again. These steps, as hard as they are now, will allow many to reap tremendous rewards if they can continue paddling.

Remember,

we are still in the infancy of a

billion-dollar industry

and you have to

be in it to win it

Lack of Progress

It’s easy to get impatient and discouraged at the lack of progress. As we analyze the space month to month, the various uphill battles, and the need for banking, social justice, etc., it’s easy to say maybe we should wait this out. Remember, we’re still in the infancy of a billion-dollar industry, and you have to be in it to win it!

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Join the others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space! If you have found value in our insights please share this with another canna-curious individual to grow the revolution!

Please note this is part of our Monthly Playbook. If you would like to read the entire Monthly Playbook you can sign up here

Top Global CBD Oil Suppliers

According to ThomasNet, the top global CBD oil suppliers by revenue are Canopy Growth Corporation, Tilray, Elixinol, GW Pharmaceuticals (recently acquired by Jazz Pharmaceuticals), and Aurora Cannabis.

With almost double the revenue as the nearest competitor (which can be seen at the bottom of the page), we expected Canopy Growth to show the highest number of global searches, but instead, we saw Tilray take center stage as the company with the most searches.

Global Search Popularity

Worldwide Cannabinoid Search Trends

Note:
Numbers represent search interest relative to the highest point on the chart for the given region and time.
A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there
was not enough data for this term.

Tilray, a Peter Thiel backed cannabis company, is the first cGMP certified medical cannabis producer of dried flower and extracts. Their recent spike in search interest could be related to the popular Reddit forum, /r/wallstreetbets, singled out the stock for being heavily shorted. Along with its December 2020 merger with Aphria, this may have been a large contributor to its price surge within the last 90 days, and subsequently, it’s increase in search popularity.

Financial Figures For The Top 5 Most Searched Companies

Top global suppliers of cbd oil company Estimated annual revenue Search popularity rank
Canopy Growth Corporation $ 77,900,000 2
Tilray $ 43,130,000 1
Elixinol LLC $ 37,100,000 5
GW Pharmaceuticals $ 19,391,000 4
Aurora Cannabis $ 19,147,000 3
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Manufacturing, Retail & Distribution

The delta variant of COVID-19 has raised concerns around the world that the pandemic may continue. This fear has already affected other commodity prices such as oil and gas, while increasing government bond buying. We caution companies to keep their eye on local COVID-19 news as well as stock inventory of essential items for their business to head off any potential breaks in the supply chain that may result if the economy shuts down due to the delta variant of COVID-19.

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Join the others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space! If you have found value in our insights please share this with another canna-curious individual to grow the revolution!

Please note this is part of our Monthly Playbook. If you would like to read the entire Monthly Playbook you can sign up here

Monthly Cannabis Revenue by State

Note:
The values in the table are derived from state cannabis sales and cannabis sales tax data. The image displays the relative market
share for each state. Data is sourced from Headset.io a free resource for viewing publicly available adult use cannabis sales data.

Monthly sales

California continues to outpace all other states in monthly sales but showed a slight decrease from last month’s revenue to just below $400 million. Colorado and Washington have consistently remained in 2nd and 3rd place, respectively, when comparing state sales data.

Another interesting observation from the data is the rapid rise of Michigan’s market which has surpassed Oregon’s adult-use market value even though Oregon is considered a more mature landscape. We contribute this to the drastic difference in population between Oregon (~4 million) and Michigan (~10 million). Michigan will be a market to keep an eye on moving forward.

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