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Cannabis Brand FOCUS: LucidMood

LucidMood

Why We Love Them:
From the packaging to the pitch,
they know what they’re doing.

Price Range $40-50
0-25K   Pounds
     $0.72
Women and Men, All Us
Availability California and Co
Ownership Status Private

Our Rating: 8.3 / 10

Sell the feeling, not the product.
Associating moods with the product formulation is a smart, clever way of communicating complicated information in a clear message. First-time consumers will likely be drawn to the different product types. Using words such as “Loving,” “Luscious,” or “Lively” is also a great way to build anticipation of the product and explain how it may effect you without accidentally making any medical claims.

LucidMood crushes

LucidMood crushes this by calling out any concerns or doubts. “Formulated with love by some of the biggest science geeks in the industry, we marry cannabis and science to create products that work precisely with your body and mind to deliver just the right sensation. LucidMood has continually refined their products to what they are today – designer highs for everyone – even the skeptics

Visit LucidMood at lucidmood.net

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Patience in Cannabis breed Opportunies

Another month in the books and progress continues on all fronts. It wouldn’t be possible to summarize the current state of the industry without mentioning the Schumer draft of a mega bill which was recently introduced. While many have dissected the draft and discussed ad nauseum the positives and negatives, we’ll take a reoccurring theme for this monthly piece forward. The introduction of the bill shows the magnitude of the numerous issues Congress must address but these are necessary steps to unleash the industry.

Opportunities such as the cannabis industry require a strong mental fortitude to continue to paddle against the flow, time and time again

Identify Opportunities

While I’m optimistic, I’ve recently found myself becoming impatient. Is it possible, given the speed of the industry, that we’ve normalized this fast-paced train? Is it possible for any reduction in speed of the freight train that is cannabis that will not make me and others like myself feel frustrated or impatient? Recently, we found ourselves in a conversation with a well-known company that does NOT have any immediate channels into the cannabis industry.

We’ve been helping them identify opportunities and entry point strategies so they can position themselves for success. What caught me off guard was their collective negativity of the bill and the hesitation to proceed into the space. Opportunities such as the cannabis industry require a strong mental fortitude to continue to paddle against the flow time and time again. These steps, as hard as they are now, will allow many to reap tremendous rewards if they can continue paddling.

Remember,

we are still in the infancy of a

billion-dollar industry

and you have to

be in it to win it

Lack of Progress

It’s easy to get impatient and discouraged at the lack of progress. As we analyze the space month to month, the various uphill battles, and the need for banking, social justice, etc., it’s easy to say maybe we should wait this out. Remember, we’re still in the infancy of a billion-dollar industry, and you have to be in it to win it!

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Manufacturing, Retail & Distribution

The delta variant of COVID-19 has raised concerns around the world that the pandemic may continue. This fear has already affected other commodity prices such as oil and gas, while increasing government bond buying. We caution companies to keep their eye on local COVID-19 news as well as stock inventory of essential items for their business to head off any potential breaks in the supply chain that may result if the economy shuts down due to the delta variant of COVID-19.

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From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!

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Cannbinoid Monthly Update -August 2021

The cannabinoid industry continues to gain steam as Schumer rolled out his plan which would end cannabis prohibition and regulate the industry similar to tobacco. Pair this news with several other states legalizing adult use cannabis and the industry is on the precipice of extraordinary growth. The hemp CBD industry continues to consolidate as wholesale prices drop for most product categories including smokable flower. Lack of legislation surrounding the safety and legality of the molecule CBD has created obstacles that have challenged investors looking for short term gains. Given the rescheduling of CBD and classification as a nutraceutical, the industry is poised for considerable growth over the next decade. However, we must be patient, and that’s what we are here for. We look forward to being there with you every step of the way.

Kellan Finney

The draft of Cannabis Administration & Opportunity Act has been released and with it comes a multitude of potential insights for the future. While the details are likely to change, the major framework is clear for the future of the industry. Use the draft as an opportunity to alter future roadmaps and to be ahead of these changes.

Bryan Fields

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Action-Oriented problem solvers ready to go

One Report Once a Month Everything you Need to know

From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!