On consumers switching from alcohol to cannabis beverages

The need for an alcohol substitute that gives you a little buzz and doesn’t make you hungover? That’s a universal need, and it extends far beyond traditional cannabis consumption patterns. It’s for people who have never consumed cannabis before; it’s a great way for somebody to try cannabis for the first time and not have a bad time.

The misnomer of total cannabis beverage market size

Cannabis industry pundits often think about the universe as people buying cannabis from dispensaries today, and if you’re looking at the data, yeah, 50% of the drinks being sold on a dollar basis […] are 100mg THC shots. I think it’s because we’re early. The people walking the dispensary floor are much more likely to need 100mg of THC at an approachable price point.

But, we have always looked at the universe as just like people on the earth, and we’re trying to figure out if you stop ten people on the street in New York City, and you said, “Do you wanna drink less booze?” Eight out of ten would say yes. And if you stopped the same ten people on the street, or you asked them a follow-up question and said, “Are you a cannabis user?” More than 50% of them would say no.

Separating low-dose and high-dose products

Cannabis needs to have a split where the lower dosage products that are not as dangerous are more broadly accessible. Unfortunately, the first wave of that split was CBD versus THC. But that’s like saying LaCroix and Whiteclaw are like two sides of the same coin; like, one has booze, one does not. […] It’s not about the absence or presence of THC that makes something safe—it’s the potency.

Luke Anderson, Co-Founder at Cann

So, I think potency-based regulations […] like what we’re seeing with the Delta-9 stuff in Minnesota, Texas, New York—I think that should be just like a sweeping national regulation, and it shouldn’t be limited to deriving from hemp.

It should be based on the scientific architecture of the product.

Dime

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8th Revolutions April 2023 Cannabinoid Playbook – 18

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Jeffrey N. Keller PhD, Rapid Analytics E: [email protected]

The use of cannabis and cannabis-derived molecules for medicinal purposes has occurred for Millennia. The incorporation of cannabis into Western medicine has occurred relatively recently as the result of the identification of cannabinoid receptors and the elucidation of the endocannabinoid system.1-3 An ever-expanding list of bioactive molecules derived from cannabis has been established including both major and minor cannabinoids, terpenes, and flavonoids.4,5 Ultimately these scientific efforts resulted in Food and Drug Administration (FDA) approval for the use of synthetic cannabinoids for several medical conditions,6 and the approval of cannabis-derived cannabidiol (CBD) for select forms of epilepsy.7

Despite the considerable advances made in the research and development (R/D) of cannabis-based therapies, the reality is that our understanding of the therapeutic potential of cannabis-based molecules lags far behind what is known for many other botanicals.8,9 Longstanding impediments to the R/D of cannabis-based therapies include:

  • Legacy of Federal agency roadblocks
  • Lack of clarity on Federal agency roles/responsibilities
  • Lack of guidance on the legality of physician-patient discussions of medical cannabis use
  • Lack of R/D infrastructure
  • Lack of rigor in regard to the quality/amount of cannabinoids in commercially available products
  • Lack of education on the need and utility of research
  • Fragmentation of the cannabis industry

In December of 2022, the president of the United States signed into law the medical marijuana and cannabidiol research expansion act (MMCREA).10 The MMCREA directly addresses several of the obstacles that have slowed the pace of cannabis research. In particular, the MMCREA removes and streamlines several longstanding regulatory hurdles to cannabis-related research and provides support for physician-patient conversations on the topic of medical cannabis. In addition, the MMCREA requires federal agencies to report annually to Congress on the efforts that have been taken to ensure an adequate supply of research-grade cannabis and to report on the latest health benefits/risks of medical cannabis.

Taken together, the MMCREA unequivocally improves multiple aspects of the research environment surrounding medical cannabis R/D (Figure 1). However, it is important to point out that several key obstacles to cannabis-related R/D remain largely intact and unaffected by the MMCREA (Figure 1). Moving to a state of robust cannabis-related R/D will require addressing the fragmentation, lack of infrastructure, and lack of education that currently impede the creation of a robust cannabis R/D environment.

Figure 1. The medical marijuana and cannabidiol research expansion act (MMCREA) improves many, but not the majority, of obstacles that have impeded cannabis-related R/D.

To be continued, next month.

Part 2: How to Leverage the Success of MMCREA Moving Forward

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