A house of brands is a strategy where each brand has its own identity, representing a different customer profile, need, and messaging. Implementing this strategy requires a deep understanding of positioning & resources.

When a company delivers on this, it allows consumers to quickly grab another product In the family, expanding the adoption of the consumer base and widening its reach.

This is crucial with edibles as the category continues to widen as consumers look for alternatives to smoking and a consistent dialed-in dose.

This week we sit down with Kristi Palmer, Co-Founder of Kiva Confections, to discuss the following:

  • Targeting Consumers via Brands and Unique Profiles
  • State-by-State Expansion
  • Edible Challenges & Opportunities

About Kiva Confections:

In 2010, a young cannabis-loving couple set out on a mission to create a better edible experience for legal consumers. Scott Palmer and Kristi Palmer were inspired by a visit to a local chocolatier and soon started crafting the first Kiva Bars in their home kitchen. They didn’t realize it at the time, but they weren’t just creating a premium edible product, they were setting the gold standard for the entire legal cannabis industry.

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