IN THIS ISSUE November 2021 – November 2021 Cannabinoid Monthly Playbook

Cannabinoid, 8th Revolution

November brings snow to the mountains and colder weather to the rest of the country. Most companies are wrapping up harvesting and processing of this year’s crop, with grim news trickling in from the whole sale market. Due to current volatility in the wholesale market we are advising our clients to focus on proper storage of the crop in order to wait out the dip in wholesale prices for both hemp and cannabis on the west coast. Volatility is associated with growing pains for maturing markets, which is a good sign for the cannabis and hemp industries as both markets continue to move forward, even with less then perfect market conditions. Due to the volatility, most companies we speak with are looking to automation to try and increase margins while they wait out the storm. The good news is we will be here to provide insights and tips on how to weather the storm and be prepared to thrive once the sun comes out again.

Growing Pains and Seasonal Changes

Kellen Finney, Eighth Revolution

Post MJBIZCON it’s almost impossible not to be extremely bullish on the direction of the industry. Skilled, creative passionate teams have found their calling and are flooding into the cannabinoid industry. We are on the verge of a much-needed welcoming of breakthroughs everywhere from genetics to retail. On the medical side, conversations and early studies of these findings in cannabinoid therapies will be eye opening to the public. As someone who spends most of their time reading everything in the space and asking questions to dive deeper into true understanding, I am shocked by the incredible insights being uncovered. My predictions for 2022 include a myriad of innovations with potential to set a new standard for the industry, accelerating its growth to another level. So buckle up!

Innovation is on its way!

Bryan Fields, Eighth Revolution

Editors’ Note: This is an excerpt from our Monthly Playbook. If you would like to read the full monthly playbook and join the thousands of others you can sign up below.

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