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On May 13, 2022, the Governor’s Office released a revised 2022-2023 state budget proposal that includes reforms to state cannabis taxes. One of the more significant changes would lower the cultivation tax rate to zero. The proposal comes after the wholesale price of flowers dropped to as low as $400/lb in some parts of the state and growers became desperate for financial relief. Other budget updates include revised cannabis tax revenue allocations and strengthening tax enforcement policies.

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Excitement and interest is booming, and New Jersey is leading the way with $2 million in cannabis sales on their first day. With other east coast dominos lining up, preparing to kick off adult-use sales, a massive wave of excitement is flooding the entire eastern side of the country. On the flip side, tension is building on the west coast, where extensive industry battles are threatening the existence of many operators that helped to shape these markets into what they are today.

Bryan Fields, Eighth Revolution

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The cannabis industry celebrated its favorite holiday with 420 and New Jersey opened its doors to the first recreational cannabis sale. The hemp genetics section of the supply chain continues to experience a strong 2022, with seed and clone prices up 70% year over year. The industry continues to navigate financial, logistical, agricultural, political, and supply chain-based issues with more farmers and acres being planted in the southern states. We believe this is the driving force behind increased genetics prices this year.

With the northeastern states bringing recreational cannabis programs online, further support for the hemp industry will follow. States with legal cannabis programs tend to have higher CBD consumption and provide more support to their hemp programs from a government level. The perfect example is New York recently expressing that it will allow provisional marijuana licenses to hemp cultivators already licensed in the state. This essentially provides a lifeline to struggling CBD companies and helps the state shore up any potential inventory shortages that could force consumers back to the legacy market. Legal cannabis will no doubt be good news for operators in states currently lacking one.

Kellen Finney, Eighth Revolution

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Influencing Culture with Industry Leading Brands

On why he made the leap from Clorox to Cannabis to join the Parent Company

Six months ago, I was sitting at my desk at Clorox managing supply issues during a worldwide pandemic. You can probably say my job was pretty cake as the leader of global sales for a disinfecting products company.

The purpose piece was the reason why I came over. Other than that, I would’ve never, never left my opportunity at Clorox. I’ve been with the organization for 22 years, and you develop a bit of comfort. I was part of the DNA of the company. I’d been around for a large part of that hundred years and was shaping culture as a company. I had a lot of freedom to be who I am and there’s a lot of covers that comes with that. But this was just too interesting an opportunity to pass up for sure.

What were the first days like leading a vertically integrated company?

Observation. On, day two, I got a chance to meet with folks from Jay-Z’s team to really understand the quality that’s expected from Monogram and the rules of engagement with them.

On day three, I was out on a delivery route with my delivery drivers to better understand that part of the operations. I spent the better part of the week in our operations to understand cultivation. We call it, the back-end work that goes into developing a product and spent some time in our dispensaries next to our budtenders.

And they’re making recommendations to folks as they enter our location. So, I really spent time across the entire ecosystem just trying to observe and learn. I think one of my jobs is to serve as a general manager for the business, say, looking at all the puts and takes of building a great organization, that includes seeing everything from seed. So, my job is really to just listen.

Troy Datcher, CEO of The Parent Company

you know, one of the things that we’ve seen over the last past year for us is a mainstreaming location and where our dispensary is. You know, I’ve got a couple of locations now that are in parking lots of big retailers like Costco. I’ve got some locations that we had at the very beginning of legalization in California that looked like you’re going down an industrial road to do a drug deal. Right? It feels like, like, why would I go down this road? Like it is only to do a drug deal.

And so, the more that we can actually mainstream it, I think, the American sentiment is already there. It’s about how we catch up with zoning laws and all these other things. Get those things fixed so that we can bring the center closer to the reality.

If you could sum up your experience in a main takeaway or lesson learned to pass onto the next generation?

Take the risk. I’d say don’t be afraid to make the leap

*** The following transcript is AI generated and some words have been removed for spacing. Please listen to the epsiode for full context.

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Reading through headlines this month you can feel the change in the air with several companies posting double-digit percent increases in revenue and several large companies posting double-digit percent decreases in revenue. The CBD and minor cannabinoid markets experienced a relatively stable month, especially when compared to the overall global securities market. As with all other agricultural-based industries, operators should at least be aware of the global fertilizer market landscape, as current unrest in Europe will drive raw ingredient prices higher resulting in higher operating expenses downstream. The cannabis industry continues to be a battlefield on the west coast and a brand new market on the east coast. It will be exciting to observe how quickly the East Coast markets mature and if they make the same mistakes the West coast did when bringing markets online. We look forward to providing you with consistent reliable information to navigate both the established and emerging markets

Kellen Finney, Eighth Revolution

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The cannabis thesis continues to validate what most Americans already feel. Americans are ready for Cannabis legalization. 70% of Americans support cannabis legalization. 7 out of 10! That number is staggering when you break down how divided we are over some, let’s call it, basic human rights issues.

Here are signs the thesis is strengthening: New Jersey adult use is live. New York is meandering toward online. Rhode Island just legalized. Maryland and Pennsylvania are all trending in the same direction. This is what substantial industry progress looks like to the outside industry. The outside industry believes the Cannabis industry is thriving. When you look under the hood it tells a different story. Internally, the Cannabis industry is fatigued and it’s becoming more evident and harder to ignore.

California Cannabis Operators are fighting to survive. California is the largest domestic market—is this the thriving perspective that outside industry sees happening? Where is the complete disconnect between inside and out? Cannabis isn’t the only industry fighting exhaustion or burnout. Burnout is happening in other industries. Post pandemic has nurses reconsidering their place in the industry. According to Mckinsey, “1 in 3 nurses plan on leaving within the year.” 1 in 3!

While the Cannabis industry faces different obstacles the same constant applies. Exhaustion from industry-related challenges, pandemic, markets being bloodied, war, potential recession, supply chain, the list is hard to even write. Overcoming all of these obstacles on a regular basis is exhausting.

Is this the next phase of industry maturity or just another obstacle the Cannabis industry needs to overcome? Exhaustion is a byproduct of continuing to fight forward on all fronts. What needs to happen? Relief in some capacity. The industry could use a victory such as safe banking. We have come close before and the hope to disappoint cycle layers on top of the industry’s challenges have lessened the morale.

Let the record show that this is a generational opportunity, the ability to be a part of an economy that could likely disrupt all industries, pharma, tobacco, alcohol, CPG, etc.

Every step forward leads to five steps back, which is tedious and exhausting, but eventually, you’ll come across a tiny glimmer of hope that reminds you of why you are here, and inspires you to keep moving forward.

The thesis is the same.

Stay on the path it’s still happening.

The visual, by Jack Butcher, sums it up beautifully.

This may feel pointless, but we may just be one step away from a true breakthrough.

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