How do you create a new experience to excite customers across product categories? As the industry evolves, innovators seek to blend experiences with entertainment to build brand relationships.
This week on The Dime, we host Andreas “Dre” Neumann, Chief Creative Director at Jushi, to discuss the following:
- Creating a new experience each time
- Blending Rock & Roll with Cannabis
- Red Bull lessons
- Pushing innovation to new limits
- and so much more
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