Kim Rivers, 8th Revolution

190: Kim Rivers Discusses Trulieve Preparing for Florida’s ~$6 Billion Opportunity

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Trulieve stands at the brink of what may be a golden swan event.

With rescheduling likely “imminent” and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity.

“It really will change the structure of the business,” and “We have the largest catalyst; I think that has ever happened to a single company in this space ahead of us, along with everything else everyone else has,” underscore the magnitude of these catalysts.

With Florida poised to be an industry game-changer, Trulieve’s expansive footprint and readiness to meet the surging new demand, particularly from first-time customers, underscore the company’s strategic positioning in a market ready to explode.

This week, we sat down with Kim Rivers to discuss the following:

  • Florida’s Process to Adult Use
  • HHS, Rescheduling, Safe Banking
  • What Removing 280E Does for Trulieve
  • House of Brands’ evolution

Guest Links:

#TCNNF #Trulieve #CannabisStocks

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